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	<title>This is not London &#187; branding</title>
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	<link>http://www.thisisnotlondon.com</link>
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		<title>IBM GSA User Experience Group</title>
		<link>http://www.thisisnotlondon.com/ibm-gsa-user-experience-group/</link>
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		<pubDate>Fri, 08 Jan 2010 11:33:48 +0000</pubDate>
		<dc:creator>dylan</dc:creator>
				<category><![CDATA[Design Work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[print]]></category>

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		<description><![CDATA[Branding for the IBM GSA User Experience Group. The image was a move away from a traditional usability image. The branding involved logo design and promotional material. The promotional material was in the form of case studies. The design was set firmly within the IBM style but unique enough to give the User Experience Group ]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.thisisnotlondon.com/thisis/wp-content/uploads/2010/01/IBM-GSA-inflated-1.jpg" alt="" title="IBM GSA User Experience Group" width="400" height="300" class="alignnone size-full wp-image-144" /><br />
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<p>Branding for the IBM GSA User Experience Group. The image was a move away from a traditional usability image. The branding involved logo design and promotional material. The promotional material was in the form of case studies. The design was set firmly within the IBM style but unique enough to give the User Experience Group it&#8217;s own personality.</p>
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		<title>Concert launch</title>
		<link>http://www.thisisnotlondon.com/concert-launch/</link>
		<comments>http://www.thisisnotlondon.com/concert-launch/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 11:33:48 +0000</pubDate>
		<dc:creator>dylan</dc:creator>
				<category><![CDATA[Design Work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[interface design]]></category>

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		<description><![CDATA[Concert used the Telecom exhibition to launch their brand. A network based presentation was designed,which informed customers on values of new global venture , whilst introducing a new global brand]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.thisisnotlondon.com/thisis/wp-content/uploads/2010/01/Concert-inflated-1.jpg" alt="" title="Concert launch" width="400" height="300" class="alignnone size-full wp-image-135" /><br />
<img src="http://www.thisisnotlondon.com/thisis/wp-content/uploads/2010/01/Concert-inflated.jpg" alt="" title="Concert launch" width="400" height="300" class="alignnone size-full wp-image-138" /><br />
<img src="http://www.thisisnotlondon.com/thisis/wp-content/uploads/2010/01/Concert-inflated-3.jpg" alt="" title="Concert launch" width="400" height="300" class="alignnone size-full wp-image-137" /><br />
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<p>Concert used the Telecom exhibition to launch their brand.<br />
A network based presentation was designed,which informed customers on values of new global venture , whilst introducing a new global brand.</p>
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